Ferny Ceballos and His Pre-Collaboration Advice

By Richard, on February 17th, 2010

You can collaborate with other marketers who are seemingly out of reach, like way more popular or influential than you are at this time.

Now before you get too excited, be sure you have the marketing basics, as for example explained by Mike Klingler. Don’t expect to collaborate when you have no clue about what you want to do and where you are headed.

In my Collaboration Video Part 1, I describe the importance of using networking to find people with whom to collaborate or partner. No doubt you had a hard time picturing yourself networking with Ann Sieg, Mike Dillard, Mark Hoverson, Ty Tribble, or many other well known leaders. Your reaction may very well be:

How do I even get to talk with them, let alone network?

How do I even get their attention?

Why would they care about little ‘ole me?

You can collaborate with gurus and it is not difficult.

Thankfully, I have a great video on how to do it from Ferny Ceballos. Ferny is one of the best in the SEO business. “But what does that have to do with networking?” you might wonder.

Please listen closely to Ferny is this video. He addresses:

How to connect with established “gurus” – how to get their attention.
How to connect with newly developing “gurus” – how to get their attention.

Think of “guru” as any leader in your niche from whom you would like the opportunity to partner or collaborate. So how do you get, not only their attention, but their friendship?

Ferny’s advice is to link to their personal pages, websites, social media profiles, and their content posting. Do this on social media, on forums, on blog comments, and on blog posts. This, of course, is what is meant by “link-love.” When done correctly over time, it helps the “guru” by getting increased visitors and increased site and profile rankings. In other words, give them the gift of promotion. Do it with competence and you will, in Ferny’s words, “create a desire for them to reciprocate. … [You will find that] cross promotion turns into friendship and eventually, business partnership.”

There a lot of gems in this important 15 minute training video. Study it carefully.