I have said it before and I’ll say it again, going to internet marketing conferences is very important for the growth of your online business. Today, I am off to the No Excuses Summit in Las Vegas. Why? Networking and, oh yeah, learning new stuff.
You’re thinking, “Yes, beginning marketers need all the training and hand-holding they can get.”
Nope – these conferences are just as valuable for marketers at all levels. I have previously shared the views of Chris Brogan and Willie Crawford regarding attendance at Live Events. They are NOT beginners … more like well-respected gurus. Each insist that networking at offline internet marketing conferences has been crucial to their online success.
Today I want to share with you a blog post from Connie Ragen Green. I have been following Connie for about a year and have enjoyed her teleseminars. She started an online business in 2005 and has since published over 1300 articles and has created 20 information products. She now derives her full time income from her affiliate marketing and training business. Her purpose and strategy in going to Live Events is worth studying. Her opening comment:
Attending live events has been the best way for me to connect with new prospects and continue my education. Last year I attended 13 conferences and seminars, and my business took off like gangbusters. I believe you must think about your strategy for doing this before you sign up to attend a live event, in order to make the most of it in the months to come.
Note how she ties her participation in Live Events with her business growth. Was it just because she was a speaker? No, she did not speak at all of these events.
What is particularly striking about Connie’s strategic use of attending Live Events is found in this paragraph:
I also attend several events each year that are held by people outside of my marketing circle. This enables me to meet people I would otherwise not have connected with, and to learn other perspectives on building my own business on the Internet.
I think many marketers attach themselves to one or two gurus and attend events sponsored solely by them and the other gurus with whom they partner. But note how Connie steps outside her circle –her box (?!)– to find other leaders and attend their events. Yes, it is a great opportunity to learn new things, but the really big deal is – this is the way to expand one’s growing business into new circles of influence. Networking at live events is a major lubricant to business growth.
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Hey Richard, hope you enjoyed the weekend event.
I have attended many live events, four so far this year and they are so valuable. I just wish I could have made this one and meet you in person but my day job decided to interfere.
.-= Peter Fuller MBA´s last blog ..Brand yourself online with your own “Nerve” Center =-.
Hi Richard,
acting outside the box is part of thinking outside the box, or even the prove – as our thoughts manifest themselves in respective actions. Thanks for reminding us of that.
Cheers
Oliver
.-= Oliver Tausend´s last blog ..What Are Your Beliefs About Money A Challenge =-.
You summed up the importance of attending live events well in this post. Hope you had a great weekend masterminding with the industry gurus!
All the best,
Mavis Nong
.-= Mavis Nong´s last blog ..WordPress Blog Optimisation – Link Building Exposed- =-.
The best thing about attending live events is that you get to meet the leaders – the ones who have & who are making it work.
It’s always been my experience that the majority of these people are humble & willing to share their “secrets” if you ask them.
It is also incredibly motivating to listen to them tell their stories.
.-= Michael B Wilbraham´s last blog ..The Step-by-Step Guide to Selling Online =-.