My Big NICHE Mistake

“Find your niche!”

Yes, I heard the admonitions. But I honestly believed I had found my niche!  I just did not fully appreciate what it all meant.

And so I plowed ahead “building my business.”

Which is like building a skyscraper on a 4 foot foundation on a sandbar.

And now I see so

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The Find Your Niche Dilemma

The Find Your Niche Dilemma: Approach-Avoidance Conflict -©iStockphoto.com/BeauSnyder

Recently a beginning coach expressed some inner turmoil over choosing a niche. “Everyone says I need to narrow my focus – that I need a niche. But right now I have a variety of clients: different backgrounds and different issues – and I enjoy working

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Staying the Course

Recently, Gloucester (10 minutes from here) hosted a Schooner Festival and several of the schooners welcomed visitors on board. We were particularly interested in a luxury schooner called the Peacemaker, owned by “The Community” to which my eldest daughter belongs. So we went to visit. We know nothing about boats (ships, schooners, yachts –

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