Repurposing Products Like the Big Guys

By Richard, on December 7th, 2011
Repurposing products is a concept similar to repurposing content

We hear a lot about repurposing content, but have you thought about repurposing products? Both are fairly similar, it’s just that I am on a kick about putting saleable products at the heart of your business. In fact I’m writing a book about it, but that’s another story.

In any event, what you sell,

Continue reading Repurposing Products Like the Big Guys

My Big FUNNEL Mistake

By Richard, on August 15th, 2010

After the hoop, then what?

When it comes to marketing funnels, many have made the mistake that I made. I thought I had a funnel when all I had was a hoop. Note that a hoop is similar in shape to the rim of a funnel.

If you get someone to

Continue reading My Big FUNNEL Mistake

Internet Marketing Strategy Model Brings Clarity

By Richard, on July 6th, 2010

For some time I have been visualizing the elements that lead to a successful internet marketing business. I have been writing a lot about collaboration, but that is only one component, one element that leads to success. I have been gripped by Mike Klingler’s teaching on Marketing Funnel Mastery, but as critical as that

Continue reading Internet Marketing Strategy Model Brings Clarity