5 Mistakes While Finding Your Niche

By Richard, on November 28th, 2011
Finding your niche includes narrowing your target market. [©ayzek at istockphoto.com]

Narrowing your target market is part of finding your niche. © ayzek at istockphoto.com

Finding your niche in business is fundamental to making a profit, but it is also fundamental in connecting with possible partners for joint ventures and other collaborations. Unfortunately, finding your niche is filled with pitfalls.

One of the first

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My Big FUNNEL Mistake

By Richard, on August 15th, 2010

After the hoop, then what?

When it comes to marketing funnels, many have made the mistake that I made. I thought I had a funnel when all I had was a hoop. Note that a hoop is similar in shape to the rim of a funnel.

If you get someone to

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My Big NICHE Mistake

By Richard, on August 9th, 2010

“Find your niche!”

Yes, I heard the admonitions. But I honestly believed I had found my niche!  I just did not fully appreciate what it all meant.

And so I plowed ahead “building my business.”

Which is like building a skyscraper on a 4 foot foundation on a sandbar.

And now I see so

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The Find Your Niche Dilemma

By Richard, on July 23rd, 2010

The Find Your Niche Dilemma: Approach-Avoidance Conflict -©iStockphoto.com/BeauSnyder

Recently a beginning coach expressed some inner turmoil over choosing a niche. “Everyone says I need to narrow my focus – that I need a niche. But right now I have a variety of clients: different backgrounds and different issues – and I enjoy working

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A Startling Discovery While at the No Excuses Summit

By Richard, on July 13th, 2010

I made a startling discovery while I was at the No Excuses Summit. I am an internet marketing leader. This discovery was prompted by a question asked by one of the speakers early in the conference. I don’t remember which speaker it was.  But he asked, “If you are a leader, stand up.” I

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