I just got an automated telephone call from some company wanting to tell me how to make easy money online. This despite that my personal phone line is on the do-not-call list. Of course I hear about the array of buttons to push to hear the message again, or to speak with a live adviser (salesperson no doubt). No button to prevent future calls. They gave their website URL if I wanted more information on how to make money flow easily.
Do people really respond to these pests? (I know, of course people do. They do that to reward these pretenders so that they keep on pestering everyone else.)
I don’t know [shaking my head]… why is it so hard for people to “get” attraction marketing?
Another Example of Pitching and Pestering
I went to a live event where the main point of the two day conference was to create a marketing funnel. A great deal of time was given to explaining the importance of giving value, being congruent, creating loyal fans, and so on. I enjoyed the conference a lot and had the opportunity to meet a number of marketing peers.
On the last day, at the last hour, a man came up to me and introduced himself. I was glad to meet one more internet marketer and share stories.
“What brought you here to Portland,” I asked, my standard question.
He said he did not have an online presence yet; it was all new to him. He said he came because he wanted to learn how to market his MLM online.
“Have you given any thought to your target market,” I asked.
“Everyone can use our products,” he said. I wondered if he had been listening to the speaker.
“What about your free give away product? How will you attract people to your funnel?” I knew our presenter had gone over THAT part REALLY well. In fact a hundred people had been writing specific funnel plans that would do just that.
He replied, “I don’t know what that would be since we can’t give away the products that our company sells.”
Nope. He had not heard our instructor urge attendees to create their own products, information products for example. Then he said:
“The real reason I came over to you was to suggest one of our nutrition products that could help with your tremor problem.” (I have an obvious familial tremor.)
In other words, he came over to pitch his MLM product. And this was done at the end of a conference on building a funnel based on attraction marketing. (Oh I know – he “cared about my handicap.”)
The Attraction Marketing Big Three
So, once again. Here is the right way to market:
1) Blend the Big Three characteristics. Read more on my resource page.
2) Ask questions. Follow the advice of Ken Pickard.
3) Be magnetic. Follow the advice of Mike Dillard in Magnetic Sponsoring. (This book is for sale only. This is therefore an affiliate link. Even if you don’t buy the book, watch the 7 videos that are free. But why the heck wouldn’t you buy the most popular book on attraction marketing online for network marketers – - ever written!??)
4) And of course there is the classic Attraction Marketers Manifesto. (free)
Do people really like to drag people to their products and opportunities?
What part of attraction marketing is it that people do not get?
You might also want to see these related posts:
- Online Attraction Marketing CAN Be Duplicated – Well, Part of It!
- Attraction Marketing and the Spirit of Christmas
- Internet Marketing Leadership Myths | #2 Newbie Leaders Can’t Be Trusted
- Authenticity and Attraction Marketing Can Sometimes Clash
- Marketing Strategies – Marketing Tactics | What’s Your Marketing Sweet Spot?
Hey Richard
Interesting story, I am fairly certain that in Portland it would have been legal to give him a wedgie
But in the end some people will get it and some won’t. We just need to work with the people who do.
.-= Peter Fuller MBA´s last blog ..Does Your Home Business Make You Feel Uncomfortable =-.
Ha! Thanks for the suggestion! Did my irritation come through that well?
Peter~
A wedgie!?! Too funny!
.-= Linda G. Cox´s last blog ..6 Mosquito Netting Prevents Malaria and Saves Lives! =-.
Richard,
You are brilliant. I love your posts and especially your videos.
I’m willing to bet that that person went to the event with the intention of recruiting or selling. That’s not to say that you can’t do business at events like this. I’ve had more than one client tell me that they got new clients or business partners from the Portland event. But their approach was not to try to sell — they simply added value and helped people, and as a result, people wanted to work with them.
Thanks and warm wishes,
Cindy
.-= Cindy Schulson´s last blog ..Money Saving Tips for Small Business – Can You Afford to be Cheap =-.
Oh, thanks for the comment with a good application of the better way (attractive way) to do things at an event. BTW, Cindy, I heard a great endorsement yesterday on our “Summer Bridge Group” for your niche coaching. Come to think of it – two of our group had gotten some great clarity from sessions with you!
Nice summary of attraction marketing, Richard.
The more we attract people to our personal brand, the less we need to sell them on what we offer. The less we need to sell them, the more they want to invest in our brand!
It really is a simple and obvious process, yet with all the spamming that goes around, we all wonder with you, what part of attraction marketing do so many marketers not get?
Thanks for the thoughtful presentation, Richard!
.-= David Merrill´s last blog ..Capture Leads With Your Best Opt-In Pitch Ever =-.
Thank you Richard! You sum it up for all of us! I am relatively new to attraction marketing, and trying to put it all into practice! It will all come together!
~Linda
.-= Linda G. Cox´s last blog ..6 Mosquito Netting Prevents Malaria and Saves Lives! =-.
I so enjoy coming to your blog page! I enjoyed the video you put together as a visual to the context…fun to watch. Obviously, you know your marketing strategies. This post is of great value to those who are the “pushy” ones or the ones that have been “trained” by their MLM leaders.
I always found being myself, being honest and creating friendships are the best marketing tools I have in my toolbox.
-Donna
.-= Donna Merrill´s last blog ..3 Helpful Hints For Using Facebook As An Internet Marketing Strategies =-.